Are You Tracking The Visitors On Your Website?
Tracking visitors to your website can improve other elements of your broader marketing strategy.
- Website visitor tracking offers important information that is useful to both sales and marketing teams.
- Businesses should track users’ locations, demographics, click rates, bounce rates, overall traffic and source of web traffic.
- The insights gleaned from analyzing website visitor behavior can improve user engagement and conversion rates.
Your Website Should Have Google Analytics
Google Analytics allows you to track and understand your customer’s behavior, user experience, online content, device functionality and more. Google Analytics allows you the information needed to help you shape the success strategy of your business, discovering things you probably never knew about visitors on your site.
Whether you have an eCommerce site or an informative site, you want to understand the behavior of your visitors to deliver better results.
Below are some of the reasons why Google Analytics is the preferred web analytic tool used by EGO Digital Agency and why we automatically set up Google Analytics in every website we design and provide monthly reporting.
Watch Below If You Want To Learn How To Install Google Analytics.
Google Analytics IS FREE
You have heard of the saying “nothing in life is free”, in the case of Google Analytics, that is not true. Google does not charge you anything for using this product. Plus, it provides you with important information, numbers and statistics to help you maximize your website’s performance.
There are other web analytic tools available, some offer an initial free period then have a monthly fee, others have a one-time charge. They all can provide you with relevant information about your websites performance, but we feel Google Analytics provides more choices of data analysis, was designed by the most popular search engine and again, it is FREE.
Automatically Collects Data
Google Analytics allows you to track and understand your customer’s behavior, user experience, online content, device functionality and more. Google Analytics allows you the information needed to help you shape the success strategy of your business, discovering things you probably never knew about visitors on your site.
Whether you have an eCommerce site or an informative site, you want to understand the behavior of your visitors to deliver better results.
Below are some of the reasons why Google Analytics is the preferred web analytic tool used by Pro Web Marketing and why we automatically set up Google Analytics in every website we design and provide monthly reporting.
Customized Reports
In Google Analytics you can choose from many Google report templates or you can build your own customized report. You can pick the dimensions and metrics you want to see and how they should be displayed.
To Understand Which Social Platforms To Targert
Social platforms are a great way to drive a lot of traffic and engage potential customers.
With Google Analytics, you have the access to view which platforms are driving visitors to your site. This will help you choose the best platform to advertise to your customers.
For example: If you see the majority of your customer engagement on Facebook but a substantial amount of traffic from Twitter, then according to this data, you should set more budget for Facebook and comparatively less budget on Twitter to acquire more customers to your site.
To Understand What Kind Of Content You Should Write
Content is the king and if created correctly it can help you to get a lot more traffic and potential visitors and help your ranking in the search engines.
Many businesses create blogs, infographics and FAQ pages. Content that is relevant and easy to understand is important for the user experience.
Google Analytics helps you to keep a track of all the content that receives views and shares. With this data, you can enhance the top viewed blogs so that they appeal to the customers in a more productive manner.
Google Analytics generates a breakdown of the page views each of your blog posts receive.
You can rework on the top performed blog in order to generate more traffic.
- Bouncing
- Existing
Bounce Rate is the percentage of visitors who leave your website after visiting only one page. This is one of the most important metrics because this is telling you that visitors are coming to your website but are not finding what they are looking for.
A high bounce rate calls for an immediate action to identify the reason behind it so that you can reduce this rate as much as possible.
The reason for a high bounce rate could be that your website is not easy to navigate or your landing (typically home) page is not attractive enough for them to explore your site further. With the detailed report on bounce rate, you can find ways and means to reduce the bounce rate of your website.
Take a look at our custom website demos. CLICK HERE.
